In all seriousness, will.i.am’s celebrity-soaked “Yes We Can” video was amazing. But it was also, well, kind of serious. Just out as a solo project from Ti$a – front man of the three-man musical powerhouse known as Sa-Ra and a founding member of the group — and directed by graffiti man/DJ/hip hop producer/filmmaker Kenzo, “Obama Way” snags all the fun and irreverence that “Yes We Can” declined.

Despite intoning “this is real and not for play, I’m-a vote Obama way”, this video takes up a different spirit of all those Obama kids, some too young to vote themselves, who ended up spending school breaks knocking on doors in Texas and Ohio.

Here’s the thing: it doesn’t really feel like a publicity stunt. “Obama Way” has a political cut, but it’s also a sign that this ‘Obama Generation’ is not just a constituency group; it’s become the historical touchstone of a generation, a cultural reference for artists.

Also — best line ever: “We hood! We votin’! And throwin’ in up!”

Watch “Yes We Can” here here and “Obama Way“ here.