Attempting to blur the lines between fashion, art and architecture, Mobile Art is jumping head first into the avant-garde. The brainchild of Chanel’s creative director Karl Lagerfeld and architect wunderkind Zaha Hadid, the concept of a traveling gallery is a means of subverting the traditional ways in which people visit galleries, transporting the art to the people, and not the other way around. The gallery, which inhabited Hong Kong from February to April, is now closing it’s Tokyo run. Soon, it will reopen in New York, then continuing through London, Moscow and Paris.

A physical synonym of ultra-modern, the gallery itself (pictured above) is a white, streamlined loop-shaped structure, with industrial undertones. Visitors exit from the starting point of their journey, replicating the cyclical, and oftentimes fickle, nature of fashion.

The exhibit is a showcase of individual installations, all the work of twenty handpicked international artists. And whilst the gallery itself is arguably the most striking piece on display, the inspiration of the Chanel quilted handbag stirred in the artists’ some strikingly conceptual pieces, most notably “At the Bottom” by Japanese artist Tabaimo, an elevated structure in which visitors peer down into a well filled with the floating dreams of Chanel customers.

Perfectly capturing the international aesthetic of the Chanel brand, Mobile Art will be touring the world’s major cities, starting off in futuristic Tokyo and culminating in the capital of Haute Couture, Paris.

More mobility here.