PUMA presents… Of the Same Earth
Posted on January 27, 2010
Filed Under PEEP THIS!
PUMA, the global athletic and lifestyle brand, has teamed up with artist Kehinde Wiley, the internationally acclaimed, half-Nigerian American-born painter, for a creative project in anticipation of the 2010 World Cup in South Africa. In June of 2009, Wiley journeyed to Cameroon, Ghana, and Côte D’Ivoire to collaborate with three of Africa’s most prominent football players, Samuel Eto’o, John Mensah and Emmanuel Eboué, in order to create a series of four original artworks featuring the players.
The following clip is the story of how PUMA was able to connect a fine artist with three prominent athletes in their home countries, through a dialogue of art, sport, and culture.
For more information, please go to PUMA’s website .
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