This past Monday marked the addition of a new chapter in the expansion of Louis Vuitton’s most recent ad campaign, and this one goes above and beyond promoting their brand and lifestyle. As an extension of the print ads, photographed by the legendary Annie Leibovitz, this new campaign entitled “Countless Journeys, Countless Emotions,” focuses on the love of travel, which is a deep rooted part of the Vuitton aesthetic. Featuring three international icons: Catherine Deneuve, Mikhail Gorbachev, Andre Agassi, coupled with their favorite cities, the combination is luxurious. An interactive web site completes the campaign, with a multitude of videos for each chosen LV personality.

Deneuve’s story is the most recent addition, and I can’t decide what I like best. Whether it’s Catherine Deneuve’s classic style and beauty, LV’s donations to spread the word on climate control, or Annie Leibovitz’s participation, what LV is doing definitely works. The combination makes for a savvy, artistic, and mature result. Gorbachev’s chapter is still on the horizon, but while you wait, take the time to go to the website to see and read all about what Vuitton has got goin’ on. Indulging in advertising and shopping for luggage has never been so worth it.