TONIC is proving that responsible consumerism can be a catalyst for social change. Its organically-made bamboo tees directly support a variety of important causes. From the Net shirts that will each fund the purchase of 3 mosquito bed nets to help limit the spread of malaria in Africa, to the Fresh tees which will each provide a person in Nepal or Honduras with clean water, latrines and hygiene education. Additionally, every Tree shirt that is sold will fund the planting of 25 trees in North America to help revitalize forests, while providing safe habitats for its animals. And last but not least, each School tee will help finance a full year’s education for 3 children in India. The website is where these exclusive pieces can be bought, and while you’re shopping you can also see how many people in each project have been helped so far, all the while getting a sense of how much more aid is needed. Now the ball is in your court and you have a chance to put your money where your heart is. Stay fly and help make the world a better place, one shirt at a time.

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