“It” Bag 12.03.2007

Puma is once again teaming up with model and heiress Lydia Hearst for a bag collection. The collaboration between the sports brand and the 23-year-old starlet started back in April 2007, when she starred in the company’s global launch event in Monaco for French 77, a sports lifestyle collection for men and women. The new bag named the “Lydia Holiday Bag” will undoubtedly be the perfect Christmas present for fashionistas wordwide. Like Lydia’s successful first bag edition, this new addition is modeled after PUMA’s French 77 Racket Bag, complemented by unique features. The design is simple, but it’s playful and fun accessories including a silver metal carabiner to hold keys reflects Lydia’s luxurious style. The bag is available in asphalt gray with chrome silver detailing, or black with dazzling blue detailing. It’s no surprise to learn that the bag is a limited edition, so make sure to hit up Puma concept stores worldwide on December 3rd to snag yours.