Last year alone more than 700 young people were involved in pedestrian road accidents in London, however the number has continually gone down 58% since the mid 90’s. Feeling that more needs to be done, Transport for London has created a new campaign entitled, “Don’t Die Before You Lived” using morbidly vivid and graphic images to get the message across to London’s youth.

Placed in high traffic areas such as Camden Tube Station, Stretham High Road, and Harrow Road, Transport for
London displays some of the effects of these severe accidents by having chalk outlines of several diverse young people with dreams. A potential dancer, athlete, and skateboarder have nothing left but a chalked outline, year of birth, date of death and shattered dreams.

The most striking of the “Don’t Die Before You Lived” campaign is the commercial showing how a simple mistake can shatter your life, your dreams and the lives of those you’ve known when colliding with the solid steel of a car. Though sometimes these images are disturbing, they present a clear and striking message about pedestrian and driver road safety, getting the point across to those that need it the most.