Fashionably Forward 01.07.2008

Swedish brand H&M is once again partnering with a fashion icon, but this time the brand is taking a stand and supporting the fight against AIDS by the creation of a line called “Fashion Against Aids”. This collaborative venture was initially taken on by Designers Against Aids, a non profit organization that hopes to change public opinions through collaboration with artists. Launching in February, the collection hopes to raise awareness of the disease amongst teens in particular. The line will sport slogans like “Believe” and “Stop and Think,” on either t-shirts, tank tops or hoodies. Prices are expected to range from $12 to $34, with 25% of the sales from the collection going to HIV/AIDS-prevention projects around the world. The fabulous Tracer and singer Rihanna will be the face of the campaign: “Supporting YouthAIDS through the Fashion Against AIDS campaign was a great way to encourage my fans to join me in the fight against AIDS. I love that H&M is providing a fashionable and easy way for young people all over the world to get involved in this worthy cause.” The charity clothing line will also include guest stars such as Timbaland, Good Charlotte, Ziggy Marley and many others. So spend a little, and help a lot.