Thanks to PAN for bringin’ this new video to my attention… “It Girl” & TRACE lovely Zoe Kravitz stars in Jay-Z’s new video for the track “I Know” featuring Pharrel. Pretty slick video production following the trend of mini-films that focus on a character instead of the artist themselves (think Kanye’s new vid for Flashing Lights, Common’s vid for I Want You). This is a fresh way of getting the music out there without the same video reproducing itself over and over again - I mean how many times have we seen the cars, the girls and the clothes? So it’s nice to see heavyweights taking on these little narratives, giving their songs more power visually, and giving up-and-coming actors a chance to flex their chops, at least a little.