Christian Lander is the creator of and main contributor to Stuff White People Like. We wrote here about all of the attention the blog was getting last month. Its popularity continues to grow rapidly so before Lander becomes too busy being featured in paper after radio program after opinion piece, we reached out and asked a few questions about how his newfound notoriety is playing out for him.

For having started this so recently, you’re getting some amazing press?
Yeah. There was the NPR interview and today I recorded one for the CBC and the National Post back home. These ones are cool because friends and family [back in Canada] are finally seeing it and these are folks who otherwise had no idea that there was any buzz. It’s offered some really strange opportunities. I got solicited by a margarita making appliance and they wanted me to write about it in the site. There are strange opportunities presenting themselves.

Do you think you’ll take them up on it?
[Laughs] Thus far I’ve made 13 dollars through Google Ads off of all of this.

9 million views and 13 dollars, huh?
Yeah, it’s strange. I’m still looking at [ad] packages and trying to stay realistic about it. I don’t really expect traffic to stay up there like it is. At the same time, I don’t want to throw all these ads at people and turn them off.

Why do you think people are still so up and arms about the content of the site? People are still calling you a racist left and right.
For some people the satire is just lost. I don’t know how anyone could think its racist. The guys from rent a negro have been in touch and thought that it was hilarious. Further, its not like you’re not going to get a job because a website says you like yoga and expensive sandwiches. These aren’t labels that relate to slavery and consumerism. In this way, the “multicultural” trends of the 80s and 90s were somewhat misguided as there was a push to say and accept that everyone is the same. I mean, everyone is similar, but there are cultural differences, right?

Do you think that the popularity of the site is a sign of something bigger? Are we looking at an era of white studies?
I had a professor that did a class about whiteness when I was pursuing my PhD and there was that douchey guy in my program studying race–he was the white guy who is totally into studying race and he was so obnoxious about it. If I was approached to teach a class in some way, I might consider it.

The presidential race has come at a really weird and accurate time. There is this belief that it would be really progressive to vote Obama in, but is he really saying anything different? Is he really radical? This is interesting because these questions aren’t really being asked.

Do you think that your perspective on all of this is largely formed by being from Canada?
Oh yes. I mean, all of this stuff is essentially about me. I am largely making fun of myself and doing that more than making fun of anyone else. It’s about being a mirror and Canadians are particularly good at being reflective because no one else is really looking at them. We can laugh at the fact they our role is relatively benign. As a Canadian,it’s hard to take yourself seriously. It’s a great, great place to live but you don’t find a lot of people holding their hands over their heart and crying as the flag waves over us.