Electric Lady 03.11.2008

Just as we’d virtually outgrown the teething stages of internet downloads, TRACE’s own electric lady, Santogold, gives us another morsel to sink our teeth into. After much anticipation, Santogold’s debut video for “L.E.S. Artistes” has hit the web, and the cyber-world is abuzz. Directed by London’s own Nima Nourizadeh, the video references Alejandro Jodorowsky’s The Holy Mountain (1973), a cult film classic marked by psychadelic visuals and allegoric undertones. Santogold takes the opportunity to experiment with her artistry and draw from her bottomless cauldron of creative influences. Both in her music and now with this video, Santogold shows great scope and creative depth of field. All of those expecting an M.I.A. reproduction can kill the noise now (we still love you Maya). Santi has created her own lane. And to all the self-righteous hipsters who think Santi’s laughing with you, just try to keep dancing when you realize she’s laughing at you!