Lomo to a T 06.25.2008

Here’s one for all you DIY photogs, lomos and designers out there: the Lomographic Society International is partnering with the tee-shirt company Threadless on a contest to design some gear inspired by Lomo’s 10 Golden Rules of Photography.
Rule 1: Take your camera everywhere you go
Rule 2: Use it any time — day or night
Rule 3: Lomography is not an interference in your life but part of it
Rule 4: Try the shot from the hip
Rule 5: Approach the objects of your lomographic desire as close as possible
Rule 6: Don’t think
Rule 7: Be fast
Rule 8: You don’t have to know beforehand what you captured on film
Rule 9: Afterwards either
Rule 10: Don’t worry about any rules
Known for supplying the recent resurgence in plastic, “toy” cameras like the Diana, the Holga and the Lomo — cheap-bodied, high-saturated, medium-format relics of the American 50s to 70s, Soviet Russia and good Commuists worldwide — the Lomographic Society was founded in Vienna in the early 90s by a couple of guys who accidentally rediscovered the magic aesthetic of these cameras. The society’s guerrilla style and rules of irreverence quickly outgrowing its supply, Lomo expanded to Berlin a few years later and held simultaneous inaugural exhibitions in New York and Moscow.
Watch out of your design wins! Besides the 2,000 Dollars in prize cash, you could also gain a heap of Lomo camera tricks. With those in your pocket, you’ll soon find yourself in a vast global network of street photogs and creatives who will nod knowingly every time you snap off a little plastic shot.
More on Lomographic here and on the contest here.







