Clothing With A Conscience 11.28.2007

In an age of over-active media, people have become rather passive and immune to news that may have once registered as shocking. While we’ve been made to think that we can’t effect the well-being of the world, Social Atelier serves as a much-needed wake-up call. Social Atelier is a free-spirited and socially active fashion collective with a manifesto for change. Formed by chief activists Andrei Najjar and Yael Afriat in Los Angeles, every piece is designed with the greater good in mind, and made from 100% certified organic cotton. The label’s bold tees and tanks are printed with inspiring messages and staggering global statistics that draw attention to issues such as global warming, poverty, war and basic human rights.
This season the designers teamed up with Jewish World Watch in support of The Solar Cooker Project, which provides fuel to families within Darfur refugee camps, alleviating the need to venture into more dangerous territory. A significant portion of the proceeds from Social Atelier’s “Space Age Hippie” Spring/Summer ‘08 collection will be donated to this important cause, among others. Most recently, Social Atelier has also worked with the Rock The Vote Campaign to release a line of limited-edition tees under their new “Society” brand, available exclusively at L.A. boutique, Kitson. Social Atelier’s other pieces are currently available at American Rag, Fred Segal Man and Milk – and will be introduced soon at Henri Bendel, Concrete London, Intermix and Atrium.









