Tongue ‘n Cheek 02.19.2008

Remember those 1950s era advert posters? Colorful, graphic, with a touch of childlike glee. They’re back with a little help from artist Nishant Choksi. This London based illustrator uses a whole array of what can now be qualified now as kitsch marketing. But instead of implementing a simple interpretation of this legendary imagery, Choksi plays with the ultimate weapon of the 21st century artist: irony. Times have changed, and companies working with Choksi like Vodafone, The L.A. Times and The Guardian are eager for playful characters, stories that can be understood in one glance. That’s definitely the power of humor - quick, effective and hilarious.
