Pudel 05.05.2008

With seven consistently stunning collections behind her, I was surprised that Lina Österman’s Pudel label only launched a few years ago. Most designers take far longer to achieve the same coherence of elegance, edge, concept and practical wearability that she brings to her “Scandinavian yet London-based” style — if they ever achieve it, that is.
The Pudel Autumn/Winter 2008 line thrives on Österman’s expert crafting and imaginative deconstruction, perfectly suited to her experiments with “gender-free fashion”.
With cult status already spreading like wildfire in Scandinavia and Japan, New York boutiques have started boarding the Pudel train, too, stocking Österman’s equally addictive Spring/Summer line.
All aboard here.
