Softer Side of Hip-Hop    06.18.2008  

Prefuse 73

Guillermo Scott Herren (aka. Prefuse 73), an Atlanta artist of Catalan and Irish/ Cuban descent currently working in Spain, composes vaguely jazzy experimental hip hop tracks so beguiling they emit a strange sense of déjà vu. I remember the first album Vocal Studies + Uprock Narratives with a story of my own, sitting on the roof of a college apartment during the slowly cooling early autumn, Prefuse slinking through the living room from the outdoors, in an oversized sweatshirt and bare feet. Something in the way Herren produces allows his music to feel both fresh and comfortable at the same time.

Prefuse 73 comes off much lighter than hip hop studies by similar artists Madlib, Danger Mouse and GirlTalk; almost Ibiza beachy at certain points. But make no mistake. His subtle musical repertoire makes for compositions far more far more substantive than the average gamine + electronica = eargasmic construction of comparable lounge and house. His music bares striking similarities to the speckled collages adorning his album covers: a classily psychedelic mix of harmony, texture, and balance.

Herren’s fourth album under the moniker Prefuse 73, Preparations, has a slightly more orchestral feel than his earlier work as he lends his classically trained instrumental ear to the P73 alias. The merger makes him a wise choice for the Whitney Museum of American Art’s Whitney Live series. The series showcases a new pairing of cutting-edge performers each weekend in addition to “pay-what-you-wish” Friday admission to the museum itself. Prefuse will play as part this June’s Wordless Music series with “adventuresome chamber music from the American Contemporary Music Ensemble (ACME)” and Jad Abumrad (Host of WNYC’s RadioLab) appearing as the MC.

Friday June 20

Whitney Museum

945 Madison Avenue at 75th Street
New York, NY 10021

For more info, click here