Fashion Meets Football
Nike-owned Umbro has teamed up with award-winning British designer Aitor Throup to redesign the England national team jersey. To date, the look of the jersey itself has been shrouded in secrecy. However, this Saturday, March 28th, the world will see it debuted for the very first time as players take the field at Wembley Stadium for a match against Slovakia.
What’s interesting here is that each jersey was individually fitted and measured for each player - with the help of a Savile Row tailor, Charlie Allen - and each jersey donning a label that says “Tailored by Umbro in England”.
For the mass public - the jersey will go on sale April 1st. And for the first time ever (in keeping with the tailoring theme) - you can only buy them in chest sizes instead of the conventional small/medium/large.
With the notion of “bespoke” now entering the world of sports - would it be ok to start using the word “besport”?


